sourced
Generative-engine optimisation · est. 2025

When ChatGPT is asked about your business —what does it say?

Half of buyers now ask an AI before they ask Google. Sourced is the marketing employee that researches, writes, and publishes the work that makes your business the answer — and reports back every Friday.

https://
No signup · runs in your browser · ~30 seconds across three engines
Live audit ·yourbusiness.com
Idle
Citation score
00/100
of buyer-intent prompts
cells completed
0 /
Prompts
Submit a domain above to begin →
The product

The whole product is three screens. Almost none of it is yours to operate.

You read on Monday. You approve on Thursday. You read again on Friday. Everything in between, the bureau does.

Thu, 9 July 2026 · 09:14 BST

You're now sourced in 31% of buyer-intent prompts — up from 28% last week.


Story 01 · Citations

Four new citations this week.

ChatGPT, Claude and Gemini collectively added four new mentions of Quigley & Sons. Two trace back to the piece you published on the 14th.

Open Today
The thesis

SEO is over. The answer is the front door now.

Since Google I/O 2026 it has been official: most buyers never click a link. They read the AI's answer and act on it. If your business isn't named in that paragraph — on Claude, on ChatGPT, on Gemini — you don't exist to the customer who's about to choose. Sourced is the editorial bureau that writes the content the models quote, in your voice, every week. Perplexity coverage rolls in for paying customers as we provision the integration.

Most
commercial searches now end before a link is clicked
Google I/O '26 · industry trend
3 engines
audited weekly: Claude, ChatGPT, Gemini (Perplexity rolling in)
Methodology · §2
$49
where it starts — monthly, cancel any time
Reader tier
The voice

The agent writes like you, not like a SaaS blog.

We calibrate a voice profile against three of your own samples and re-tune it each month. Below is the same brief — first written by a generic AI marketing tool, then by Sourced after one round of calibration.

Manuscript · 73 words · 1 brief5 phrases flagged for removal

Unlock the secrets of prenuptial agreements in Manchester! 🚀 In today's fast-paced world, having a rock-solid prenup is more important than ever. Our family law experts at Quigley & Sons help you navigate this complex landscape with confidence. Whether you're protecting your assets or planning for the future, we've got you covered. Don't wait — get in touch today!

Hover any underlined phrase for the editor's note →Set in Fraunces · marked in oxblood
Forbidden phrases
127
incl. 'unlock', 'leverage', 'streamline'
Sentence length
21w
matched to your own samples
Reading age
Grade 12
down from Grade 8 (typical SaaS)
Voice match
18%
below acceptance threshold
The work

What an editor at Sourced does for you each week.

Read your way down the column on the left. The bureau's output on the right updates as you go.

  1. 01

    Listens.

    Runs a working set of buyer-intent prompts — 20 at onboarding, expanding weekly through a discovery loop — across Claude, ChatGPT, and Gemini. Logs every model's response verbatim (with Perplexity rolling in for paying customers as we provision the integration).

    Produces: A typeset query log, recently asked first.
  2. 02

    Reads.

    Pulls the citations your competitors won. Identifies the source pages the models actually quoted from. Names them by name, dates them, flags the ones that are 18 months stale or thin enough to out-write.

    Produces: A side-by-side citation rate, head to head.
  3. 03

    Writes.

    Drafts three pieces of citation-grade content per month, matched to specific buyer-intent prompts. Editorial voice calibrated against your own samples — not marketing copy. Each draft arrives with the agent's reasoning surfaced in the margin.

    Produces: A long-form draft with margin notes.
  4. 04

    Publishes.

    Publishes approved drafts to a managed page on polhia.com within minutes — every customer gets a citable URL. WordPress publish is live for paying customers; Webflow, Squarespace, and Ghost are rolling in. You approve from the in-tray; the agent handles formatting, schema, and scheduling.

    Produces: A publish bar with one CMS chip selected.
  5. 05

    Reports.

    Friday morning, a newspaper-front-page report lands in your inbox. New citations, lost ground, the agent's recommendations for next week. Designed to be screenshot-shareable and printable on A4.

    Produces: The Quigley Weekly, vol. I, issue 21.
From the editor
You don't win the page-one fight any more. You win the paragraph — the one the model returns before any link is clicked.
The Sourced editorial desk
Methodology · §1 · the wedge

Three editors. One that fits whatever office you keep.

Reader
$49/mo

Monitoring only. Weekly citation report. No content.

most chosen ·
Editor
$99/mo

Three pieces of content monthly, full agent loop, CMS publish.

Bureau
$199/mo

Twelve pieces, multi-location, competitor sabotage briefs.

Questions, answered

Six things subscribers ask before they sign up.

  • No. SEO optimises for what humans type into Google. Sourced optimises for what humans ask of language models. The two practices look similar but the citation signals differ in ways that matter. See Methodology §5.

  • Not after the first month. We calibrate against your own samples and refuse a long list of phrases — 'unlock,' 'streamline,' 'AI-powered' — in your voice guardrails. Every draft sits in your in-tray; you approve before it publishes.

  • WordPress is live today. Every approved draft also publishes to a managed page on polhia.com within minutes — so you always have a citable URL even if your CMS isn't connected. Webflow, Squarespace, and Ghost are in the queue; we ship integrations after they're tested end-to-end, not before.

  • Free audit in the browser inside a minute. First draft arrives in the first weekly cycle after onboarding (the agent runs on Fridays). First citation lift typically within 14 days of publishing the first piece. Compounding gains take a quarter.

  • No free trial — the free audit on the homepage is the demo. Pick a plan when you're ready and we start your first weekly cycle. If the citation rate doesn't move within 30 days, we refund the full month — no exit interview, no questions. Monthly billing, cancel any time.

  • Honestly: you have to actually read the weekly report and approve drafts. The product fails if you ignore the inbox. That's it.

One question, then we get to work

What does ChatGPT say about your business today?

The audit is free, runs in your browser, and takes about thirty seconds. You'll have a number and a screenshot before your coffee cools.